The fine art of applying your fragrance
There is an art to applying your fragrance if you want to achieve a lasting effect. Fragrance is like an invisible aspect of your personal style and it can have a significant impact on how people see and remember you. Smell is one of our most powerful senses, far more sensitive than your sense of sight. Smell is also known to trigger memories far better than any of our other senses. So ultimately powerful scents are intimately tied to emotional connections we have with others. And considering Valentine’s Day is around the corner, the perfect fragrance may just make it night to remember. When it comes to fragrance application, less is more! After all, you don’t want to potentially asphyxiate someone but on a serios note, too much fragrance can be overwhelming and off-putting and you want to be remembered for the right reasons, not the wrong ones.
The perfect application
Fragrance is best applied to dry skin and there is no better time than right after your shower. The secret is in the distance and we recommend holding your spray anything between 7.5cm and 15cm away from your skin. Your fragrance will react with your body temperature and the natural heat will ensure you leave your invisible trail behind you all day. For that long lasting effect it’s best to apply to the warmest parts of your body first like your chest, neck, lower jaw or wrist. And if you require a touch-up later in the afternoon or just before those pre-dinner drinks a light spray will have you sorted out in no time.
What not to do!
Applying fragrance isn’t rocket science but there definitely are a few things you shouldn’t do and most of us have been guilty of one or more of them. Spraying fragrance on your clothes may seem like a brilliant idea but in reality your main success will probably be staining that perfect Stenstroms shirt. For your fragrance to work, it needs to react with your oils and body heat and the fabric will interfere with the whole process.
Another favorite for some unknown reason and we think it may be a “woman-thing” is spraying and walking. Spraying your fragrance and dashing through the mist is just not going to work, all you will be left with is a great smelling carpet.
Fragrances are delicate and if you are applying it directly from the bottle you need to bear two things in mind. Firstly, take one finger and gently press it against the opening of the bottle and tip is over and then dab onto your chest, lower jaw or wrists. Secondly, fragrances are delicate and if you rub them into your skin you risk breaking the molecular bond (otherwise known as killing the note) which will weaken your scent.
Don’t forget, fragrance is an expression of yourself and makes you stand out from the crowd. A subtly applied fragrance forms an impression, gives an air of mystery and draws people in – what more could you want?
